Filed under: Stores We Love, Style in the News, Celebrities with Style • Three looks from Mary-Kate and Ashley Olsen's new juniors line for JCPenney. Photo courtesy of JCPenney • The Olsens are coming to a JCPenney near you! Entrepreneurial twins, Mary-Kate and Ashley Olsen, who already have two fashion collections, The Row and Elizabeth & James, teamed up with JCPenney to create a juniors collection called Olsenboye. "Our Juniors customers have grown up with Mary-Kate and Ashley and look to them not only as authentic designers, but also as style icons," Liz Sweney, executive vice president and general merchandise manager of women's apparel at JCPenney, said in a release. "The launch of Olsenboye brings aspiration and sophistication to our juniors department." Olsenboye will consist of casual sportswear and accessories, retailing for between $20 and $50. And while the collection is slated to officially launch for Spring 2010, starting Nov. 6, a select 50 stores will receive an advanced offering. The collection takes its inspiration from teen trends around the world and each collection will highlight a different city. Authentic globetrotter details, like travel trunks, passport stamps and luggage stickers will appear throughout the brand's marketing, labeling and in-store displays. Continue reading The Olsens Launching Juniors Line 'Olsenboye' at JCPenney • The Olsens Launching Juniors Line 'Olsenboye' at JCPenney originally appeared on StyleList Fashion Blog on Mon, 26 Oct 2009 13:23:00 EST. Please see our terms for use of feeds. • • Permalink | Email this | Comments • TAGS: ashley olsen, AshleyOlsen, Collaboration, elizabeth and james, Elizabeth James, ElizabethAndJames, ElizabethJames, JCPenney, Juniors Clothing, JuniorsClothing, Mary-Kate and Ashley Olsen, mary-kate olsen, Mary-kateAndAshleyOlsen, Mary-kateOlsen, olsen twins, olsenboye, OlsenTwins, the row, TheRow. •

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