Mary-Kate and Ashley Olsen are launching a new affordable and chic fashion line called Olsenboye, which will be sold exclusively at 600 JCPenney stores in February. • The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they’re not exactly for the budget-minded. • Tomorrow, an Olsenboye truck will “cruise around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will ...

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