... il as he is for his innovative designs for the famous French fashion house. Oscar-winning actresses like Nicole Kidman and Keira Knightley have starred in Chanel’s sensual perfume ads, but when it comes to his celebrity pals he counts Mary- Kate and Ashley Olsen and Rihanna as his front row regulars. And his taste for quirky fashionistas is finally about cross over into print ads. A rep for Chanel confirms to PEOPLE.com that Karl has cast none other than Lily Allen as the star of his next handbag campaign! ...

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