SOURCE: Mark Pasetsky's Cover Awards

For the second week in a row, the National Enquirer decides to make its huge story on John Edwards simply an inset on the cover promising new details.

And, I don’t get that strategy at all.

John Edwards’ confession on ABC has been the big story everyone is talking about - besides the Olympics and the election.

While the Mary-Kate story is strong - it feels a bit late.

The case is closed and who’s talking about Mary-Kate right now?

Perhaps, the National Enquirer thought all the magazines would jump on the John Edwards story and it would be cancelled out on the newsstand?

In a moment, you’ll see that’s true in one case - but ONLY ONE.

Bottom Line: The John Edwards’ scandal has put the National Enquirer back on the map and people believe it for the first time in years. It should have been the main cover!

Make a comment

RSS feed for comments on this post.

No registration required.

Name (not required)

Mail (not required)

Website (not required)