... on subs than the U.S.), i-D magazine is a big fan of the multi-cover and U.K. ELLE has been publishing subscriber-only covers for some time to set its group of loyalists apart from fickle newsstand buyers. Back in December 2006, Teen Vogue gave us a Mary-Kate and Ashley Olsen split cover, which presumably went down well with the teen demographic who like to play favourites (Ashley resonates more with some; Mary-Kate with others). In this case, the move makes sense, particularly as the girls had been so k ...

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