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2009 10 26
First Look: Olsenboye for JC PenneySo a few days ago we informed you that the Olsens are collaborating with JC Penney on junior’s line. Well the first looks are out and it’s obvious that the line is directed towards teenagers. As opposed to their more refined fashion lines such as Elizabeth and James and The Row, this line has a younger more grungy feel. Honestly, I doubt I’ll be donning any of the pieces personally but I still think it was a great idea for them to branch out like this. For those of you in New York, the line will be marketed in a very uniqu ...
First Look: Olsenboye for JC PenneySo a few days ago we informed you that the Olsens are collaborating with JC Penney on junior’s line. Well the first looks are out and it’s obvious that the line is directed towards teenagers. As opposed to their more refined fashion lines such as Elizabeth and James and The Row, this line has a younger more grungy feel. Honestly, I doubt I’ll be donning any of the pieces personally but I still think it was a great idea for them to branch out like this. For those of you in New York, the line will be marketed in a very uniqu ...
Read full article at CHIC INTUITION... Starting the Style Revolution!
2009 10 26
Take a sneak peek at Olsenboye, Mary-Kate and Ashley Olsens affordable teen collection for JCPenneyA celebrity fashion collection doesn’t have to be an oxymoron (we’re still waiting to see how Lindsay Lohan’s future as artistic advisor to Paris house Ungaro will pan out -- regular readers of All the Rage may recall that it didn't begin well). Mary-Kate and Ashley Olsen’s forays into the rag trade have been met with kudos from the industry. In July, the 23-year-old sisters were inducted into the prestigious Council of Fashion Designers of America, along with Alexander Wang, Jason Wu and J. Crew’s Jenna Lyons, on the basis of their design work on luxury label the Row and the contemporary-priced Elizabeth and James collection. • Now the Olsen twins have set their sights beyond the racks at Barneys and specialty boutiques and targeted the suburban closets of American teens and tweens with their exclusive coll ...
Take a sneak peek at Olsenboye, Mary-Kate and Ashley Olsens affordable teen collection for JCPenneyA celebrity fashion collection doesn’t have to be an oxymoron (we’re still waiting to see how Lindsay Lohan’s future as artistic advisor to Paris house Ungaro will pan out -- regular readers of All the Rage may recall that it didn't begin well). Mary-Kate and Ashley Olsen’s forays into the rag trade have been met with kudos from the industry. In July, the 23-year-old sisters were inducted into the prestigious Council of Fashion Designers of America, along with Alexander Wang, Jason Wu and J. Crew’s Jenna Lyons, on the basis of their design work on luxury label the Row and the contemporary-priced Elizabeth and James collection. • Now the Olsen twins have set their sights beyond the racks at Barneys and specialty boutiques and targeted the suburban closets of American teens and tweens with their exclusive coll ...
2009 10 26
The Olsens Launch New Line That The Rest Of Us Can Afford - X17 Online (blog)X17 Online (blog) The Olsens Launch New Line That The Rest Of Us Can Afford X17 Online (blog) Already hugely successful with their luxury line The Row and contemporary Elizabeth & James line, Mary-Kate and Ashley Olsen are finally designing a ... and more »
The Olsens Launch New Line That The Rest Of Us Can Afford - X17 Online (blog)X17 Online (blog) The Olsens Launch New Line That The Rest Of Us Can Afford X17 Online (blog) Already hugely successful with their luxury line The Row and contemporary Elizabeth & James line, Mary-Kate and Ashley Olsen are finally designing a ... and more »
Read full article at "ashley olsen" - Google News
2009 10 26
Olsen Twins Launch Junior Line For JCPennyThe Olsen Twins have their children’s line at Wal-Mart. They also have their high-end line called The Row both for Men and Women and the contemporary line called Elizabeth and James. Mary-Kate and Ashley are adding one more venture into their growing brand under Dualstar Entertainment Group. And that is the Olsenboye. • • Olsenboye is a junior ...
Olsen Twins Launch Junior Line For JCPennyThe Olsen Twins have their children’s line at Wal-Mart. They also have their high-end line called The Row both for Men and Women and the contemporary line called Elizabeth and James. Mary-Kate and Ashley are adding one more venture into their growing brand under Dualstar Entertainment Group. And that is the Olsenboye. • • Olsenboye is a junior ...
Read full article at Style It Less
2009 10 26
The Olsens Launching Juniors Line ‘Olsenboye’ at JCPenneyFiled under: Stores We Love, Style in the News, Celebrities with Style • Three looks from Mary-Kate and Ashley Olsen's new juniors line for JCPenney. Photo courtesy of JCPenney • The Olsens are coming to a JCPenney near you! Entrepreneurial twins, Mary-Kate and Ashley Olsen, who already have two fashion collections, The Row and Elizabeth & James, teamed up with JCPenney to create a juniors collection called Olsenboye. "Our Juniors customers have grown up with Mary-Kate and Ashley and look to them not only as authentic designers, but also as style icons," Liz Sweney, executive vice president and general merchandise manager of women's apparel at JCPenney, said in a release. "The launch of Olsenboye brings aspiration and sophistication to our juniors department." Olsenboye will consist of casual sportswear and accessories, retailing for between $20 and $50. And while the collection is slated to officially launch for Spring 2010, starting Nov. 6, a select 50 stores will receive an advanced offering. The collection takes its inspiration from teen trends around the world and each collection will highlight a different city. Authentic globetrotter details, like travel trunks, passport stamps and luggage stickers will appear throughout the brand's marketing, labeling and in-store displays. Continue reading The Olsens Launching Juniors Line 'Olsenboye' at JCPenney • The Olsens Launching Juniors Line 'Olsenboye' at JCPenney originally appeared on StyleList Fashion Blog on Mon, 26 Oct 2009 13:23:00 EST. Please see our terms for use of feeds. • • Permalink | Email this | Comments • TAGS: ashley olsen, AshleyOlsen, Collaboration, elizabeth and james, Elizabeth James, ElizabethAndJames, ElizabethJames, JCPenney, Juniors Clothing, JuniorsClothing, Mary-Kate and Ashley Olsen, mary-kate olsen, Mary-kateAndAshleyOlsen, Mary-kateOlsen, olsen twins, olsenboye, OlsenTwins, the row, TheRow. •
The Olsens Launching Juniors Line ‘Olsenboye’ at JCPenneyFiled under: Stores We Love, Style in the News, Celebrities with Style • Three looks from Mary-Kate and Ashley Olsen's new juniors line for JCPenney. Photo courtesy of JCPenney • The Olsens are coming to a JCPenney near you! Entrepreneurial twins, Mary-Kate and Ashley Olsen, who already have two fashion collections, The Row and Elizabeth & James, teamed up with JCPenney to create a juniors collection called Olsenboye. "Our Juniors customers have grown up with Mary-Kate and Ashley and look to them not only as authentic designers, but also as style icons," Liz Sweney, executive vice president and general merchandise manager of women's apparel at JCPenney, said in a release. "The launch of Olsenboye brings aspiration and sophistication to our juniors department." Olsenboye will consist of casual sportswear and accessories, retailing for between $20 and $50. And while the collection is slated to officially launch for Spring 2010, starting Nov. 6, a select 50 stores will receive an advanced offering. The collection takes its inspiration from teen trends around the world and each collection will highlight a different city. Authentic globetrotter details, like travel trunks, passport stamps and luggage stickers will appear throughout the brand's marketing, labeling and in-store displays. Continue reading The Olsens Launching Juniors Line 'Olsenboye' at JCPenney • The Olsens Launching Juniors Line 'Olsenboye' at JCPenney originally appeared on StyleList Fashion Blog on Mon, 26 Oct 2009 13:23:00 EST. Please see our terms for use of feeds. • • Permalink | Email this | Comments • TAGS: ashley olsen, AshleyOlsen, Collaboration, elizabeth and james, Elizabeth James, ElizabethAndJames, ElizabethJames, JCPenney, Juniors Clothing, JuniorsClothing, Mary-Kate and Ashley Olsen, mary-kate olsen, Mary-kateAndAshleyOlsen, Mary-kateOlsen, olsen twins, olsenboye, OlsenTwins, the row, TheRow. •
Read full article at StyleList Fashion Blog
2009 10 26
Mary-Kate and Ashley Olsen get Juniors line with JCPenney• In case the Olsen twins hadn’t already achieved world domination – or at least fashion world domination – they’re one step closer. The girls, who already have two well-respected lines, “The Row,” and “Elizabeth & James,” are stepping down into the mid-priced market. The Row is carried by stores like Bergdorf Goodman, and Elizabeth & James is a little more affordable but still out of reach for most of the teen crowd. Never ones to pass a good marketing opportunity by, the girls approached JC Penney with the idea for a $20 - $50 line called Olsenboye, and Penneys jumped at the idea. Along with some cupcake-based viral marketing. • Mary-Kate and Ashley Olsen are expanding their fashion reach. The sisters, entertainers and marketers almost since their infancy who last week became members of the Council of Fashion Designers of America, have signed a deal with J.C. Penney Co. Inc. to launch Olsenboye, a junior brand that will be exclusive to the chain. • The collection will have a major rollout, set for 600 Penney’s stores in February. But the company aims to generate curiosity among teens well before the launch with what amounts to a new marketing approach for the retailer built around previews, limited offerings and digital, guerrilla and viral marketing tactics. • The effort kicks off Monday with an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time. • There also will be a teaser video for the preview collection on olsenboye.com featuring teen characters. For the full launch in the spring, there will be broadcast spots, magazine print ads and direct-mail pieces. There also will be an interactive digital campaign on jcp.com, Penney’s teen Facebook page and Twitter. • • [From Women’s Wear Daily] • Mary-Kate and Ashley did have a fashion line with a very low price point for Walmart, but they don’t seem to be putting much into that anymore. Several internet sources cite the line as dead, but on Walmart’s website they’re still carrying a few items with the girls’ names attached, including cosmetics and lamps. No clothing though, and the lamps go for up to $232 – quite pricey in Walmart terms. • From the preview outfits on WWD’s site, I’m not a huge fan, but it seems in line with what the youngsters are wearing these days. I love the clothing from Elizabeth and James and The Row, but they’re way beyond my budget. That said, Olsenboye is a completely different look altogether, so it’s not like I’d think, “Well, I can’t afford this Olsen line so maybe I’ll try this other one instead.” I’m surprised Mary-Kate and Ashley have g ...
Mary-Kate and Ashley Olsen get Juniors line with JCPenney• In case the Olsen twins hadn’t already achieved world domination – or at least fashion world domination – they’re one step closer. The girls, who already have two well-respected lines, “The Row,” and “Elizabeth & James,” are stepping down into the mid-priced market. The Row is carried by stores like Bergdorf Goodman, and Elizabeth & James is a little more affordable but still out of reach for most of the teen crowd. Never ones to pass a good marketing opportunity by, the girls approached JC Penney with the idea for a $20 - $50 line called Olsenboye, and Penneys jumped at the idea. Along with some cupcake-based viral marketing. • Mary-Kate and Ashley Olsen are expanding their fashion reach. The sisters, entertainers and marketers almost since their infancy who last week became members of the Council of Fashion Designers of America, have signed a deal with J.C. Penney Co. Inc. to launch Olsenboye, a junior brand that will be exclusive to the chain. • The collection will have a major rollout, set for 600 Penney’s stores in February. But the company aims to generate curiosity among teens well before the launch with what amounts to a new marketing approach for the retailer built around previews, limited offerings and digital, guerrilla and viral marketing tactics. • The effort kicks off Monday with an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time. • There also will be a teaser video for the preview collection on olsenboye.com featuring teen characters. For the full launch in the spring, there will be broadcast spots, magazine print ads and direct-mail pieces. There also will be an interactive digital campaign on jcp.com, Penney’s teen Facebook page and Twitter. • • [From Women’s Wear Daily] • Mary-Kate and Ashley did have a fashion line with a very low price point for Walmart, but they don’t seem to be putting much into that anymore. Several internet sources cite the line as dead, but on Walmart’s website they’re still carrying a few items with the girls’ names attached, including cosmetics and lamps. No clothing though, and the lamps go for up to $232 – quite pricey in Walmart terms. • From the preview outfits on WWD’s site, I’m not a huge fan, but it seems in line with what the youngsters are wearing these days. I love the clothing from Elizabeth and James and The Row, but they’re way beyond my budget. That said, Olsenboye is a completely different look altogether, so it’s not like I’d think, “Well, I can’t afford this Olsen line so maybe I’ll try this other one instead.” I’m surprised Mary-Kate and Ashley have g ...
Read full article at Cele|bitchy
2009 10 26
Another Fashion Line From The Olsen TwinsJust what the readers of StyleBakeryTeen.com want to hear! The Olsen twins, Mary-Kate and Ashley, respectively, will launch yet another line in addition to popular luxe labels, The Row and Elizabeth and James. This news come after the girls announced they will test the market with the release of a capsule collection of sunglasses for The Row just 2 weeks ago. But, this (even newer) collection will go by the name of Olsenboye - a line focused on being budget-friendly. Props to the twins for making their awesome designs available for girls who want to look good and spend wisely! If you're in the New York City area today - keep your eyes peeled for an Olsenboye truck handing out all sorts of fun items to promote the limited time launch of the new line on November 6th on www.jcp.com and select stores. Look for the collection in it's entirety in February and visit www.olsenboye.com for videos on what's to come! TAGS: Gossip Watch, Ashley Olse, Elizabeth and James, Mary Kate Olsen, Olsenboye, The Olsen Twins, The Row. •
Another Fashion Line From The Olsen TwinsJust what the readers of StyleBakeryTeen.com want to hear! The Olsen twins, Mary-Kate and Ashley, respectively, will launch yet another line in addition to popular luxe labels, The Row and Elizabeth and James. This news come after the girls announced they will test the market with the release of a capsule collection of sunglasses for The Row just 2 weeks ago. But, this (even newer) collection will go by the name of Olsenboye - a line focused on being budget-friendly. Props to the twins for making their awesome designs available for girls who want to look good and spend wisely! If you're in the New York City area today - keep your eyes peeled for an Olsenboye truck handing out all sorts of fun items to promote the limited time launch of the new line on November 6th on www.jcp.com and select stores. Look for the collection in it's entirety in February and visit www.olsenboye.com for videos on what's to come! TAGS: Gossip Watch, Ashley Olse, Elizabeth and James, Mary Kate Olsen, Olsenboye, The Olsen Twins, The Row. •
Read full article at StyleBakery Teen
2009 10 26
Olsen twins launching JC Penny line - phillyBurbs.comOlsen twins launching JC Penny line phillyBurbs.com Mary Kate and Ashley Olsen have already stepped into the fashion world with a high end line called The Row which has garnered plenty of praise from critics ... and more »
Olsen twins launching JC Penny line - phillyBurbs.comOlsen twins launching JC Penny line phillyBurbs.com Mary Kate and Ashley Olsen have already stepped into the fashion world with a high end line called The Row which has garnered plenty of praise from critics ... and more »
2009 10 26
Off the RackAfter just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it? The supermodel has become known for her outrageous costumes and over-the-top annual Halloween bash, and now, Heidi Klum wants to help you get your costume ready. Heidi gives MSN.com the inside scoop on how to ge ...
Off the RackAfter just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it? The supermodel has become known for her outrageous costumes and over-the-top annual Halloween bash, and now, Heidi Klum wants to help you get your costume ready. Heidi gives MSN.com the inside scoop on how to ge ...
Read full article at Oh No They Didn't!
2009 10 26
SNEAK PEEK: Olsen Twins Launch Juniors Collection for JCPenney - People MagazineSNEAK PEEK: Olsen Twins Launch Juniors Collection for JCPenney People Magazine After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a ... and more »
SNEAK PEEK: Olsen Twins Launch Juniors Collection for JCPenney - People MagazineSNEAK PEEK: Olsen Twins Launch Juniors Collection for JCPenney People Magazine After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a ... and more »
2009 10 26
Mary-Kate and Ashley Olsen launch OlsenboyeJust last week, the Olsen twins became members of the Council of Fashion Designers of America (CFDA) for their luxury brand, The Row and their contemporary line, Elizabeth & James. Now, According to Women’s Wear Daily, Mary-Kate and Ashley Olsen are launching Olsenboye, a junior brand concept that they presented to, and will be exclusive to [...] TAGS: Celebrities, Celebrity Designers, Fashion, Features and Reviews, Ashley Olsen, CFDA, Elizabeth & James, J.C. Penney, Mary-Kate Olsen, Olsenboye, The Row. •
Mary-Kate and Ashley Olsen launch OlsenboyeJust last week, the Olsen twins became members of the Council of Fashion Designers of America (CFDA) for their luxury brand, The Row and their contemporary line, Elizabeth & James. Now, According to Women’s Wear Daily, Mary-Kate and Ashley Olsen are launching Olsenboye, a junior brand concept that they presented to, and will be exclusive to [...] TAGS: Celebrities, Celebrity Designers, Fashion, Features and Reviews, Ashley Olsen, CFDA, Elizabeth & James, J.C. Penney, Mary-Kate Olsen, Olsenboye, The Row. •
2009 10 26
SNEAK PEEK: Mary-Kate and Ashley Olsen Launch Juniors Collection for JCPenneyCourtesy of JCPenny • After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it? • TAGS: Celebrity Designer, Mary-Kate & Ashley Olsen. •
SNEAK PEEK: Mary-Kate and Ashley Olsen Launch Juniors Collection for JCPenneyCourtesy of JCPenny • After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it? • TAGS: Celebrity Designer, Mary-Kate & Ashley Olsen. •
Read full article at Style News - StyleWatch - People.com
2009 10 26
Olsens to launch OlsenboyeMary-Kate and Ashley Olsen keep on with their designing projects. • We have recently told you that the sisters launched a line of sunglasses. And now we can say about their children’s line, named Olsenboye. I just wonder when do they do all that? Or to create a line of clothes so little time is needed? • Anyway the line was made in collaboration with US department store JC Penneys and is going to be more affordable than the other two ranges the Olsens have – The Row and Elizabeth & James. The line is to hit the shelves in spring 2010. • TAGS: Our Vision, Ashley Olsen, Mary Kate Olsen. •
Olsens to launch OlsenboyeMary-Kate and Ashley Olsen keep on with their designing projects. • We have recently told you that the sisters launched a line of sunglasses. And now we can say about their children’s line, named Olsenboye. I just wonder when do they do all that? Or to create a line of clothes so little time is needed? • Anyway the line was made in collaboration with US department store JC Penneys and is going to be more affordable than the other two ranges the Olsens have – The Row and Elizabeth & James. The line is to hit the shelves in spring 2010. • TAGS: Our Vision, Ashley Olsen, Mary Kate Olsen. •
Read full article at Million Looks - Fashion trends from runways to your wardrobe.
2009 10 26
First Look: The Olsens’ Line for JCPenneyThe line may not kick off until February, the the initial images from the Olsen twins' collaboration with JCPenney, Olsenboye, are already out -- and we can't say we're ecstatic. Though there will be Olsenboye "Treat Trucks" in Union Square today, giving out cupcakes, balloons, and pins promoting the collection. (The "Treat Trucks" w ...
First Look: The Olsens’ Line for JCPenneyThe line may not kick off until February, the the initial images from the Olsen twins' collaboration with JCPenney, Olsenboye, are already out -- and we can't say we're ecstatic. Though there will be Olsenboye "Treat Trucks" in Union Square today, giving out cupcakes, balloons, and pins promoting the collection. (The "Treat Trucks" w ...
Read full article at NBC New York - The Thread
2009 10 26
The Future Of FashionSo, when one half of the world's best dressed twin sister design team (that'd be Ashley Olsen), the world's only Pulitizer Prize-winning fashion writer (The Washington Post's Robin Givhan), and the--dare I say it!--pioneer who was the first-ever designer to do a line for Target (none other than Isaac Mizrahi) all get together on a random Wednesday night in New York City, what do you they talk about? Football, fetishes, and cheesecake, of course! Oh and...FASHION. Read all about it, after the jump. Earlier this evening at the 92nd Street Y, our own Editor-in-Chief, Cindi Leive, moderated a panel discussion on the future of women's fashion, with Olsen, Mizrahi, and Givhan all lending their serious expertise to such topics as why models are so skinny, who women are really dressing for, and the Michelle Obama effect. You can get the play-by-play from our Twitter feed now, but we've got even more juicy scoop straight from the event right here. I was lucky enough to snag a few minutes backstage with the esteemed panel before the event began, and I asked Ashley (effortlessly chic as ever in a dress from The Row--"It's a production sample!" she told me--a black Chanel boucle jacket, and insane burgundy suede platform heels) how she wound up on this stage tonight, talking shop with these industry bigwigs. "I'm actually not very comfortable with public speaki ...
The Future Of FashionSo, when one half of the world's best dressed twin sister design team (that'd be Ashley Olsen), the world's only Pulitizer Prize-winning fashion writer (The Washington Post's Robin Givhan), and the--dare I say it!--pioneer who was the first-ever designer to do a line for Target (none other than Isaac Mizrahi) all get together on a random Wednesday night in New York City, what do you they talk about? Football, fetishes, and cheesecake, of course! Oh and...FASHION. Read all about it, after the jump. Earlier this evening at the 92nd Street Y, our own Editor-in-Chief, Cindi Leive, moderated a panel discussion on the future of women's fashion, with Olsen, Mizrahi, and Givhan all lending their serious expertise to such topics as why models are so skinny, who women are really dressing for, and the Michelle Obama effect. You can get the play-by-play from our Twitter feed now, but we've got even more juicy scoop straight from the event right here. I was lucky enough to snag a few minutes backstage with the esteemed panel before the event began, and I asked Ashley (effortlessly chic as ever in a dress from The Row--"It's a production sample!" she told me--a black Chanel boucle jacket, and insane burgundy suede platform heels) how she wound up on this stage tonight, talking shop with these industry bigwigs. "I'm actually not very comfortable with public speaki ...
Read full article at Gossip Rocks Forum
2009 10 25
Olsenboye: Olsen Twins’ New Junior Fashion Line! - Just Jared (blog)Just Jared (blog) Olsenboye: Olsen Twins' New Junior Fashion Line! Just Jared (blog) The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they're not exactly for the budget-minded. ... and more »
Olsenboye: Olsen Twins’ New Junior Fashion Line! - Just Jared (blog)Just Jared (blog) Olsenboye: Olsen Twins' New Junior Fashion Line! Just Jared (blog) The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they're not exactly for the budget-minded. ... and more »
Read full article at "olsen twins" - Google News
2009 10 25
Olsenboye: Olsen Twins New Junior Fashion Line!Mary-Kate and Ashley Olsen are launching a new affordable and chic fashion line called Olsenboye, which will be sold exclusively at 600 JCPenney stores in February. • The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they’re not exactly for the budget-minded. • Tomorrow, an Olsenboye truck will “cruise around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will ...
Olsenboye: Olsen Twins New Junior Fashion Line!Mary-Kate and Ashley Olsen are launching a new affordable and chic fashion line called Olsenboye, which will be sold exclusively at 600 JCPenney stores in February. • The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they’re not exactly for the budget-minded. • Tomorrow, an Olsenboye truck will “cruise around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will ...
Read full article at Just Jared
2009 10 25
Olsen twins expand into kids’ clothes - Stuff.co.nzStuff.co.nz Olsen twins expand into kids' clothes Stuff.co.nz The movie-star twins, who already run two successful fashion labels The Row and Elizabeth + James - have joined forces with US department store JC Penneys ... and more »
Olsen twins expand into kids’ clothes - Stuff.co.nzStuff.co.nz Olsen twins expand into kids' clothes Stuff.co.nz The movie-star twins, who already run two successful fashion labels The Row and Elizabeth + James - have joined forces with US department store JC Penneys ... and more »
Read full article at "olsen twins" - Google News
2009 10 24
CFDA New Members Party at the Four SeasonsAlexander Wang with Mary-Kate and Ashley Olsen. Photo: Getty Images • Wednesday night the Council of Fashion Designers of America inducted 31 new members into its coveted warm embrace with a glam cocktail party at the Four Seasons Restaurant. "This is so chic," commented Chris Benz, a first time applicant and one of the evening's honorees about the legendary space. "It feels like old New York." Swanning about the Phillip Johson and Mies van der Rohe-designed bar area were Benz's fellow freshmen, including Alexander Wang, The Row's Mary-Kate and Ashley Olsen, J.Crew's Jenna Lyons, Organic's John Patrick, and jewelry designer Lorraine Schwartz. All of whom were recognizable based on the the green leafy boutonniere made of miniature succulent plants accented with a passion flo ...
CFDA New Members Party at the Four SeasonsAlexander Wang with Mary-Kate and Ashley Olsen. Photo: Getty Images • Wednesday night the Council of Fashion Designers of America inducted 31 new members into its coveted warm embrace with a glam cocktail party at the Four Seasons Restaurant. "This is so chic," commented Chris Benz, a first time applicant and one of the evening's honorees about the legendary space. "It feels like old New York." Swanning about the Phillip Johson and Mies van der Rohe-designed bar area were Benz's fellow freshmen, including Alexander Wang, The Row's Mary-Kate and Ashley Olsen, J.Crew's Jenna Lyons, Organic's John Patrick, and jewelry designer Lorraine Schwartz. All of whom were recognizable based on the the green leafy boutonniere made of miniature succulent plants accented with a passion flo ...
Read full article at StyleList Fashion Blog
2009 10 24
Olsens To Design For JCPenney!Mary-Kate and Ashley Olsen have a long way since their days of cheap-o Wal-Mart fashions. And were it not for the serious success of their high-style line, The Row, the news that they’re now designing a juniors line for JCPenney might have been... TAGS: style ...
Olsens To Design For JCPenney!Mary-Kate and Ashley Olsen have a long way since their days of cheap-o Wal-Mart fashions. And were it not for the serious success of their high-style line, The Row, the news that they’re now designing a juniors line for JCPenney might have been... TAGS: style ...
2009 10 23
The Olsens Are Doing a Juniors Collection for JCPenney - Mary-Kate e Ashley Olsen vo criar uma linha de roupa para a marca JCPenney... lled Olsenboye. There aren't too many details at the moment, but it seems there's already a website for this line, olsenboye.com. The site doesn't appear to be up yet, but since the line is in previews now, it must be slated for a spring launch. The Olsens join the elite ranks of fellow JCPenney designers Kimora Lee Simmons and Charlotte Ronson. If the line is like an affordable version of the Row or Elizabeth & James, JCPenney just got a whole lot cooler. Stay tuned for more details..Parece que as ma ...
The Olsens Are Doing a Juniors Collection for JCPenney - Mary-Kate e Ashley Olsen vo criar uma linha de roupa para a marca JCPenney... lled Olsenboye. There aren't too many details at the moment, but it seems there's already a website for this line, olsenboye.com. The site doesn't appear to be up yet, but since the line is in previews now, it must be slated for a spring launch. The Olsens join the elite ranks of fellow JCPenney designers Kimora Lee Simmons and Charlotte Ronson. If the line is like an affordable version of the Row or Elizabeth & James, JCPenney just got a whole lot cooler. Stay tuned for more details..Parece que as ma ...
Read full article at The Stiletto Effect
2009 10 23
Ashley Olsen, Isaac Mizrahi and Other Heavy Hitters Discuss the Future Of Women’s Fashion and Skinny ModelsFiled under: Events: On the Scene, Style in the News • Robin Givhan, Ashley Olsen and Isaac Mizrahi discussing the Future of Women's Fashion at the 92nd Street Y. Photo: Joyce Culver/92nd Street Y • The 92nd Street Y in New York City hosted a discussion on the future of women's fashion with a panel comprised of Ashley Olsen, ...
Ashley Olsen, Isaac Mizrahi and Other Heavy Hitters Discuss the Future Of Women’s Fashion and Skinny ModelsFiled under: Events: On the Scene, Style in the News • Robin Givhan, Ashley Olsen and Isaac Mizrahi discussing the Future of Women's Fashion at the 92nd Street Y. Photo: Joyce Culver/92nd Street Y • The 92nd Street Y in New York City hosted a discussion on the future of women's fashion with a panel comprised of Ashley Olsen, ...
Read full article at StyleList Fashion Blog
2009 10 22
Ashley pratar om mode!Igår var Ashley, Robin Givhan och Izaac Mizrahi i New york för att prata med glamours Cindi Leive om framtidens mode. Här är lite av det hon sa: I don't pay attention at all. I don't go on the Internet, I don't read magazines at all." "The Row currently has three [store] deliveries a year, we want to add two more. I struggle with how many deliveries to make for Elizabeth and James to stay on trend." "A lot of celebrities get involved because they get a licensing partner, want to slap thei ...
Ashley pratar om mode!Igår var Ashley, Robin Givhan och Izaac Mizrahi i New york för att prata med glamours Cindi Leive om framtidens mode. Här är lite av det hon sa: I don't pay attention at all. I don't go on the Internet, I don't read magazines at all." "The Row currently has three [store] deliveries a year, we want to add two more. I struggle with how many deliveries to make for Elizabeth and James to stay on trend." "A lot of celebrities get involved because they get a licensing partner, want to slap thei ...
Read full article at Mary-Kate och Ashley Olsen blogg
2009 10 22
The Olsens Are Teaming With JCPenney• This is big news! • JCPenney has sent out invitations to preview Olsenboye, a new juniors' collection designed by Mary-Kate and Ashley Olsen for the affordable department store. • Say what you will about the Olsens, but those two are extremely smart businesswomen. The move to a cheaper market seems more strategic than out of necessity; both of the girls' lines are doing remarkably well. So well, in fact, that they also recently announced their plans to design eyewear as an extension of their high-end line, The Row. In a time when many designers are struggling to even stay afloat, branching out with $390 sunglasses is a sure sign of confidence and financial stability. • While no details have been given regarding the new JCPenney line, it goes without saying that Olsenboye will be affordable and geared toward a less luxurious demographic than that of The Row or Elizabeth & James. • We have no doubt that the collection will be a huge success; the twins are no strangers to budget-friendly teen garb. Remember their WalMart line of yesteryear? The collaboration made the girls - and WalMart - millions and millions of dollars, and that was long before the Olsens had honed their craft. • Now, the new CFDA members have established themselves as designers whose work is sophisticated and stylish. So stylish, in fact, that Bergdorf Goodman CE Jim Gold said of The Row, “I think the way to think about The Row is that it offers the perfect blank — the perfect schoolboy blazer, the perfect leather leggings, the perfect peacoat. So many designers are intent on the next great trend that some of the basics are neglected.” • That's high praise from an imp ...
The Olsens Are Teaming With JCPenney• This is big news! • JCPenney has sent out invitations to preview Olsenboye, a new juniors' collection designed by Mary-Kate and Ashley Olsen for the affordable department store. • Say what you will about the Olsens, but those two are extremely smart businesswomen. The move to a cheaper market seems more strategic than out of necessity; both of the girls' lines are doing remarkably well. So well, in fact, that they also recently announced their plans to design eyewear as an extension of their high-end line, The Row. In a time when many designers are struggling to even stay afloat, branching out with $390 sunglasses is a sure sign of confidence and financial stability. • While no details have been given regarding the new JCPenney line, it goes without saying that Olsenboye will be affordable and geared toward a less luxurious demographic than that of The Row or Elizabeth & James. • We have no doubt that the collection will be a huge success; the twins are no strangers to budget-friendly teen garb. Remember their WalMart line of yesteryear? The collaboration made the girls - and WalMart - millions and millions of dollars, and that was long before the Olsens had honed their craft. • Now, the new CFDA members have established themselves as designers whose work is sophisticated and stylish. So stylish, in fact, that Bergdorf Goodman CE Jim Gold said of The Row, “I think the way to think about The Row is that it offers the perfect blank — the perfect schoolboy blazer, the perfect leather leggings, the perfect peacoat. So many designers are intent on the next great trend that some of the basics are neglected.” • That's high praise from an imp ...
Read full article at CocoPerez
2009 10 22
The Olsens Launch Juniors’ Line for JCPenneyInvitations are already circulating to preview the Olsen twins -- who already have two clothing lines and an impending sunglasses collection under their belts -- latest endeavor, a juniors' line for JCPenney. The Cut is reporting that the line is called Olsenboye, which we'll admit seems a far less dignified na ...
The Olsens Launch Juniors’ Line for JCPenneyInvitations are already circulating to preview the Olsen twins -- who already have two clothing lines and an impending sunglasses collection under their belts -- latest endeavor, a juniors' line for JCPenney. The Cut is reporting that the line is called Olsenboye, which we'll admit seems a far less dignified na ...
Read full article at NBC New York - The Thread
