Olsen Twins NEWS © 2009 » The Row http://www.olsen-twins-news.com HQ photos, original stories, fan made music videos Sat, 07 Nov 2009 20:53:06 +0000 http://wordpress.org/?v=2.3.2 en Giorgio Armani’s new eyewear models - My Fashion Life (blog) http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-my-fashion-life-blog-24028/ http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-my-fashion-life-blog-24028/#comments Wed, 04 Nov 2009 11:52:58 +0000 Michael Shipley http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-my-fashion-life-blog-24028/ My Fashion Life (blog) Giorgio Armani's new eyewear models My Fashion Life (blog) No news on the prices yet, but what with the new Armani models, the Olsen twins' sunglasses line for The Row, and Gucci's new Eyeweb designs, our eyes will ...

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]]> http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-my-fashion-life-blog-24028/feed/ Giorgio Armanis new eyewear models http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-24027/ http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-24027/#comments Wed, 04 Nov 2009 11:52:54 +0000 Michael Shipley http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-24027/ ... gold GA medallion, and the Emporio Armani 9607/S – another blast from the past with bold round frames, original grid pattern and chunky black arms branded with the metal eagle logo. No news on the prices yet, but what with the new Armani models, the Olsen twins’ sunglasses line for The Row, and Gucci’s new Eyeweb designs, our eyes will be spoilt for choice next summer. TAGS: Daily News, emporio armani, eyewear, Giorgio-Armani, gucci, Gucci Eyeweb, olsen-twins, SS10, sunglasses, The Row.

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]]> http://www.olsen-twins-news.com/giorgio-armanis-new-eyewear-models-24027/feed/ First Look: Steve Madden for Olsenboye http://www.olsen-twins-news.com/first-look-steve-madden-for-olsenboye-23966/ http://www.olsen-twins-news.com/first-look-steve-madden-for-olsenboye-23966/#comments Tue, 03 Nov 2009 18:54:28 +0000 Michael Shipley http://www.olsen-twins-news.com/first-look-steve-madden-for-olsenboye-23966/ Steve Madden for Olsenboye Suede Flat Steven Madden Ltd., the company behind licensee brand Steve Madden, inked a licensing deal with Dualstar Entertainment Group, a.k.a. the Olsen Twin’s mega-empire to produce a collection of footwear and accessories for the new Olsenboye li ...

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]]> http://www.olsen-twins-news.com/first-look-steve-madden-for-olsenboye-23966/feed/ Olsenboye by Mary-Kate & Ashley http://www.olsen-twins-news.com/olsenboye-by-mary-kate-ashley-23776/ http://www.olsen-twins-news.com/olsenboye-by-mary-kate-ashley-23776/#comments Sat, 31 Oct 2009 10:53:33 +0000 Michael Shipley http://www.olsen-twins-news.com/olsenboye-by-mary-kate-ashley-23776/ Mary-Kate and Ashley Olsen have gone back to their fashion roots by re-creating an affordable fashion line for their adoring fans. The new line is named Olsenboye- 'Olsen' following their surnames and 'Boye' as a homage to their norweign ancestrial surnames, which is both fitting and meaningful. The new line previewed on ABC News and will be exclusively stocked at J.C Penney and in their own words it is targe ...

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]]> http://www.olsen-twins-news.com/olsenboye-by-mary-kate-ashley-23776/feed/ Mary-Kate And Ashley Olsen To Design Juniors Line For JCPenney http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-to-design-juniors-line-for-jcpenney-23610/ http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-to-design-juniors-line-for-jcpenney-23610/#comments Wed, 28 Oct 2009 23:53:14 +0000 Michael Shipley http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-to-design-juniors-line-for-jcpenney-23610/ Olsen twins touch turns to gold, whether it's a trend or a business endeavor (and they've proven themselves to be more than successful in the latter- just look to The Row and Elizabeth & James, plus their shoe and jewelry lines). Their latest move? They've sign ...

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]]> http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-to-design-juniors-line-for-jcpenney-23610/feed/ The Celebrity Clothing Line Some Of The World’s Best Dressed A-Listers Are Loving http://www.olsen-twins-news.com/the-celebrity-clothing-line-some-of-the-worlds-best-dressed-a-listers-are-loving-23600/ http://www.olsen-twins-news.com/the-celebrity-clothing-line-some-of-the-worlds-best-dressed-a-listers-are-loving-23600/#comments Wed, 28 Oct 2009 21:54:03 +0000 Michael Shipley http://www.olsen-twins-news.com/the-celebrity-clothing-line-some-of-the-worlds-best-dressed-a-listers-are-loving-23600/ Mary-Kate and Ashley wearing their clothes from The Row on the regular, but so are some of the best dressed women in the world. Find out who, after the jump. • TAGS: Celebrity style, Get the look, celebrity clothing lines, celebrity style, charlize thero ...

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]]> http://www.olsen-twins-news.com/the-celebrity-clothing-line-some-of-the-worlds-best-dressed-a-listers-are-loving-23600/feed/ Mary-Kate and Ashley Hit NYC in Olsenboye Treat Truck and Talk Fashion http://www.olsen-twins-news.com/mary-kate-and-ashley-hit-nyc-in-olsenboye-treat-truck-and-talk-fashion-23589/ http://www.olsen-twins-news.com/mary-kate-and-ashley-hit-nyc-in-olsenboye-treat-truck-and-talk-fashion-23589/#comments Wed, 28 Oct 2009 19:54:08 +0000 Michael Shipley http://www.olsen-twins-news.com/mary-kate-and-ashley-hit-nyc-in-olsenboye-treat-truck-and-talk-fashion-23589/ Olsenboye Treat Truck offers up cupcakes and clothing. Brilliant! Photo courtesy of JCPenney • Is there anything the Olsens can't do? Mary-Kate and Ashley design The Row, consult on Elizabeth & James and are now launching Olsenboye, a new juniors collection sold exclusively at JCPenney. They have a full-time job trying to dodge the paparazzi, and they even hand out cupcakes from the Olsenbo ...

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]]> http://www.olsen-twins-news.com/mary-kate-and-ashley-hit-nyc-in-olsenboye-treat-truck-and-talk-fashion-23589/feed/ VIDEO: Systrarna Olsen lanserar prisvrd kollektion http://www.olsen-twins-news.com/video-systrarna-olsen-lanserar-prisvrd-kollektion-23534/ http://www.olsen-twins-news.com/video-systrarna-olsen-lanserar-prisvrd-kollektion-23534/#comments Wed, 28 Oct 2009 10:53:02 +0000 Michael Shipley http://www.olsen-twins-news.com/video-systrarna-olsen-lanserar-prisvrd-kollektion-23534/ Olsen. • Tvillingsystrarna Mary-Kate och Ashley Olsen har ett nytt modeprojekt på gång. De har redan två klädmärken, The Row och Elizabeth and James, tillsammans och nu lanserar de en mer prisvärd kollektion på J.C. Pennys i USA. • Kollektionen som heter Olsenboye är avslappnad oc ...

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]]> http://www.olsen-twins-news.com/video-systrarna-olsen-lanserar-prisvrd-kollektion-23534/feed/ How do we feel about Olsenboye? http://www.olsen-twins-news.com/how-do-we-feel-about-olsenboye-23528/ http://www.olsen-twins-news.com/how-do-we-feel-about-olsenboye-23528/#comments Wed, 28 Oct 2009 06:52:51 +0000 Michael Shipley http://www.olsen-twins-news.com/how-do-we-feel-about-olsenboye-23528/ Olsen, the business mavens behind The Row, Elizabeth and James, DualStar Entertainment Group and a ‘tween clothing line at Walmart, have announced their newest business endeavour. They are launching a new affordable and chic fashion line called Olsenboye, which will be sold exclusively at JCPenney starting in February.

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]]> http://www.olsen-twins-news.com/how-do-we-feel-about-olsenboye-23528/feed/ Mary Kate and Ashley Olsen launch Junior’s collection for JCPenny http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launch-juniors-collection-for-jcpenny-23527/ http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launch-juniors-collection-for-jcpenny-23527/#comments Wed, 28 Oct 2009 06:52:46 +0000 Michael Shipley http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launch-juniors-collection-for-jcpenny-23527/ Row Girls), twins Mary-Kate and Ashley Olsen have finally confirmed that they have designed a junior's line named OlsenBoye in patnership with JCPenny. They have joined the ranks of the likes of Kimora Lee Simmons and Charlotte Ronson who have also previously designed for JCPe ...

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]]> http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launch-juniors-collection-for-jcpenny-23527/feed/ Mary-Kate and Ashley want to clothe and conquer http://www.olsen-twins-news.com/mary-kate-and-ashley-want-to-clothe-and-conquer-23526/ http://www.olsen-twins-news.com/mary-kate-and-ashley-want-to-clothe-and-conquer-23526/#comments Wed, 28 Oct 2009 06:52:44 +0000 Michael Shipley http://www.olsen-twins-news.com/mary-kate-and-ashley-want-to-clothe-and-conquer-23526/ ashley, daisy fuentes, elizabeth and james, h&m, j.c. penney, jaclyn smith, Jean Paul Gaultier, jimmy choo, kmart, kohl's, Madonna, mary-kate, norma kamali, olsen, olsenboye, olsens, target, the row, vera wang, Women's Wear Daily. •

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]]> http://www.olsen-twins-news.com/mary-kate-and-ashley-want-to-clothe-and-conquer-23526/feed/ Olsen twins launch a junior line - My Fashion Life (blog) http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-my-fashion-life-blog-23459/ http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-my-fashion-life-blog-23459/#comments Tue, 27 Oct 2009 10:52:51 +0000 Michael Shipley http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-my-fashion-life-blog-23459/ Olsen twins launch a junior line My Fashion Life (blog) Oh, is the creative genius of the Olsen twins never ending? After recently revealing they would be expanding their high-end label The Row to include a ... and more »

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]]> http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-my-fashion-life-blog-23459/feed/ Olsen twins launch a junior line http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-23457/ http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-23457/#comments Tue, 27 Oct 2009 10:52:46 +0000 Michael Shipley http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-23457/ Olsen twins never ending? After recently revealing they would be expanding their high-end label The Row to include a sunglasses line, Mary-Kate and Ashley have now set their sights on creating a collection for a younger market. • The trendy twins – who bec ...

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]]> http://www.olsen-twins-news.com/olsen-twins-launch-a-junior-line-23457/feed/ Mary-Kate and Ashley Olsen launches new J.C. Penneys line, Olsenboye http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launches-new-jc-penneys-line-olsenboye-23446/ http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launches-new-jc-penneys-line-olsenboye-23446/#comments Tue, 27 Oct 2009 04:53:17 +0000 Michael Shipley http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launches-new-jc-penneys-line-olsenboye-23446/ Row或Elizabeth and James，是便宜很多啦。大家覺得這個系列怎麼樣？ • © PopBee for POPBEE.時尚潮流生活雜誌, 2009. | Permalink | No comment | Add to del.icio.us Post tags: Ashley Olsen, Fashion, J.C Penney, Mary-Kate Olsen, Olsenboye • Tags: Ashley Olsen, Fashion, J.C Penney, Mary-Kate Olsen, Olsenboye Related posts • The Row Menswear Collection (1) • The Row Launches Eyewear Collection (0) • The Olsens Influence (2) • The Olsen’s Studde ...

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]]> http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-launches-new-jc-penneys-line-olsenboye-23446/feed/ The Olsens Launch New Line That The Rest Of Us Can Afford http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-23403/ http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-23403/#comments Mon, 26 Oct 2009 18:56:05 +0000 Michael Shipley http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-23403/ Row and contemporary Elizabeth & James line, Mary-Kate and Ashley Olsen are finally designing a lower-priced line, Olsenboye (their real name) for J.C. Penney. Unfortch (for me, anyway) the line is targeted towards juniors, and will be rolled out in 600 stores starting in February, reports WWD. The twins are no strangers to discount chain stores, having previously had a tween collection with Wal-Mart, but they'll join Charlotte Ronson, Bisou Bisou and Allen B. by doing a lower-priced collection for Penney's. "Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” Ashley told the mag. “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.” Heck, I don't care if it is for juniors, with sizes for non-Olsen proportioned girls, ranging from 0-15, I'm sure I can find something that fits! I just love their designs! TAGS: Ashley Olsen, Mary-Kate Olsen, 520, 22547, 476, 22549. •

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]]> http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-23403/feed/ First Look: Olsenboye for JC Penney http://www.olsen-twins-news.com/first-look-olsenboye-for-jc-penney-23401/ http://www.olsen-twins-news.com/first-look-olsenboye-for-jc-penney-23401/#comments Mon, 26 Oct 2009 18:56:01 +0000 Michael Shipley http://www.olsen-twins-news.com/first-look-olsenboye-for-jc-penney-23401/ Olsens are collaborating with JC Penney on junior’s line. Well the first looks are out and it’s obvious that the line is directed towards teenagers. As opposed to their more refined fashion lines such as Elizabeth and James and The Row, this line has a younger more grungy feel. Honestly, I doubt I’ll be donning any of the pieces personally but I still think it was a great idea for them to branch out like this. For those of you in New York, the line will be marketed in a very uniqu ...

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]]> http://www.olsen-twins-news.com/first-look-olsenboye-for-jc-penney-23401/feed/ Take a sneak peek at Olsenboye, Mary-Kate and Ashley Olsens affordable teen collection for JCPenney http://www.olsen-twins-news.com/take-a-sneak-peek-at-olsenboye-mary-kate-and-ashley-olsens-affordable-teen-collection-for-jcpenney-23400/ http://www.olsen-twins-news.com/take-a-sneak-peek-at-olsenboye-mary-kate-and-ashley-olsens-affordable-teen-collection-for-jcpenney-23400/#comments Mon, 26 Oct 2009 18:55:58 +0000 Michael Shipley http://www.olsen-twins-news.com/take-a-sneak-peek-at-olsenboye-mary-kate-and-ashley-olsens-affordable-teen-collection-for-jcpenney-23400/ Mary-Kate and Ashley Olsen’s forays into the rag trade have been met with kudos from the industry. In July, the 23-year-old sisters were inducted into the prestigious Council of Fashion Designers of America, along with Alexander Wang, Jason Wu and J. Crew’s Jenna Lyons, on the basis of their design work on luxury label the Row and the contemporary-priced Elizabeth and James collection. • Now the Olsen twins have set their sights beyond the racks at Barneys and specialty boutiques and targeted the suburban closets of American teens and tweens with their exclusive coll ...

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]]> http://www.olsen-twins-news.com/take-a-sneak-peek-at-olsenboye-mary-kate-and-ashley-olsens-affordable-teen-collection-for-jcpenney-23400/feed/ The Olsens Launch New Line That The Rest Of Us Can Afford - X17 Online (blog) http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-x17-online-blog-23398/ http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-x17-online-blog-23398/#comments Mon, 26 Oct 2009 18:55:53 +0000 Michael Shipley http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-x17-online-blog-23398/ Olsens Launch New Line That The Rest Of Us Can Afford X17 Online (blog) Already hugely successful with their luxury line The Row and contemporary Elizabeth & James line, Mary-Kate and Ashley Olsen are finally designing a ... and more »

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]]> http://www.olsen-twins-news.com/the-olsens-launch-new-line-that-the-rest-of-us-can-afford-x17-online-blog-23398/feed/ Olsen Twins Launch Junior Line For JCPenny http://www.olsen-twins-news.com/olsen-twins-launch-junior-line-for-jcpenny-23395/ http://www.olsen-twins-news.com/olsen-twins-launch-junior-line-for-jcpenny-23395/#comments Mon, 26 Oct 2009 18:55:46 +0000 Michael Shipley http://www.olsen-twins-news.com/olsen-twins-launch-junior-line-for-jcpenny-23395/ Olsen Twins have their children’s line at Wal-Mart. They also have their high-end line called The Row both for Men and Women and the contemporary line called Elizabeth and James. Mary-Kate and Ashley are adding one more venture into their growing brand under Dualstar Entertainment Group. And that is the Olsenboye. • • Olsenboye is a junior ...

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]]> http://www.olsen-twins-news.com/olsen-twins-launch-junior-line-for-jcpenny-23395/feed/ The Olsens Launching Juniors Line ‘Olsenboye’ at JCPenney http://www.olsen-twins-news.com/the-olsens-launching-juniors-line-olsenboye-at-jcpenney-23393/ http://www.olsen-twins-news.com/the-olsens-launching-juniors-line-olsenboye-at-jcpenney-23393/#comments Mon, 26 Oct 2009 17:56:20 +0000 Michael Shipley http://www.olsen-twins-news.com/the-olsens-launching-juniors-line-olsenboye-at-jcpenney-23393/ Mary-Kate and Ashley Olsen's new juniors line for JCPenney. Photo courtesy of JCPenney • The Olsens are coming to a JCPenney near you! Entrepreneurial twins, Mary-Kate and Ashley Olsen, who already have two fashion collections, The Row and Elizabeth & James, teamed up with JCPenney to create a juniors collection called Olsenboye. "Our Juniors customers have grown up with Mary-Kate and Ashley and look to them not only as authentic designers, but also as style icons," Liz Sweney, executive vice president and general merchandise manager of women's apparel at JCPenney, said in a release. "The launch of Olsenboye brings aspiration and sophistication to our juniors department." Olsenboye will consist of casual sportswear and accessories, retailing for between $20 and $50. And while the collection is slated to officially launch for Spring 2010, starting Nov. 6, a select 50 stores will receive an advanced offering. The collection takes its inspiration from teen trends around the world and each collection will highlight a different city. Authentic globetrotter details, like travel trunks, passport stamps and luggage stickers will appear throughout the brand's marketing, labeling and in-store displays. Continue reading The Olsens Launching Juniors Line 'Olsenboye' at JCPenney • The Olsens Launching Juniors Line 'Olsenboye' at JCPenney originally appeared on StyleList Fashion Blog on Mon, 26 Oct 2009 13:23:00 EST. Please see our terms for use of feeds. • • Permalink | Email this | Comments • TAGS: ashley olsen, AshleyOlsen, Collaboration, elizabeth and james, Elizabeth James, ElizabethAndJames, ElizabethJames, JCPenney, Juniors Clothing, JuniorsClothing, Mary-Kate and Ashley Olsen, mary-kate olsen, Mary-kateAndAshleyOlsen, Mary-kateOlsen, olsen twins, olsenboye, OlsenTwins, the row, TheRow. •

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]]> http://www.olsen-twins-news.com/the-olsens-launching-juniors-line-olsenboye-at-jcpenney-23393/feed/ Mary-Kate and Ashley Olsen get Juniors line with JCPenney http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-get-juniors-line-with-jcpenney-23387/ http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-get-juniors-line-with-jcpenney-23387/#comments Mon, 26 Oct 2009 17:55:50 +0000 Michael Shipley http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-get-juniors-line-with-jcpenney-23387/ Olsen twins hadn’t already achieved world domination – or at least fashion world domination – they’re one step closer. The girls, who already have two well-respected lines, “The Row,” and “Elizabeth & James,” are stepping down into the mid-priced market. The Row is carried by stores like Bergdorf Goodman, and Elizabeth & James is a little more affordable but still out of reach for most of the teen crowd. Never ones to pass a good marketing opportunity by, the girls approached JC Penney with the idea for a $20 - $50 line called Olsenboye, and Penneys jumped at the idea. Along with some cupcake-based viral marketing. • Mary-Kate and Ashley Olsen are expanding their fashion reach. The sisters, entertainers and marketers almost since their infancy who last week became members of the Council of Fashion Designers of America, have signed a deal with J.C. Penney Co. Inc. to launch Olsenboye, a junior brand that will be exclusive to the chain. • The collection will have a major rollout, set for 600 Penney’s stores in February. But the company aims to generate curiosity among teens well before the launch with what amounts to a new marketing approach for the retailer built around previews, limited offerings and digital, guerrilla and viral marketing tactics. • The effort kicks off Monday with an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time. • There also will be a teaser video for the preview collection on olsenboye.com featuring teen characters. For the full launch in the spring, there will be broadcast spots, magazine print ads and direct-mail pieces. There also will be an interactive digital campaign on jcp.com, Penney’s teen Facebook page and Twitter. • • [From Women’s Wear Daily] • Mary-Kate and Ashley did have a fashion line with a very low price point for Walmart, but they don’t seem to be putting much into that anymore. Several internet sources cite the line as dead, but on Walmart’s website they’re still carrying a few items with the girls’ names attached, including cosmetics and lamps. No clothing though, and the lamps go for up to $232 – quite pricey in Walmart terms. • From the preview outfits on WWD’s site, I’m not a huge fan, but it seems in line with what the youngsters are wearing these days. I love the clothing from Elizabeth and James and The Row, but they’re way beyond my budget. That said, Olsenboye is a completely different look altogether, so it’s not like I’d think, “Well, I can’t afford this Olsen line so maybe I’ll try this other one instead.” I’m surprised Mary-Kate and Ashley have g ...

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]]> http://www.olsen-twins-news.com/mary-kate-and-ashley-olsen-get-juniors-line-with-jcpenney-23387/feed/ Another Fashion Line From The Olsen Twins http://www.olsen-twins-news.com/another-fashion-line-from-the-olsen-twins-23379/ http://www.olsen-twins-news.com/another-fashion-line-from-the-olsen-twins-23379/#comments Mon, 26 Oct 2009 16:54:15 +0000 Michael Shipley http://www.olsen-twins-news.com/another-fashion-line-from-the-olsen-twins-23379/ Olsen twins, Mary-Kate and Ashley, respectively, will launch yet another line in addition to popular luxe labels, The Row and Elizabeth and James. This news come after the girls announced they will test the market with the release of a capsule collection of sunglasses for The Row just 2 weeks ago. But, this (even newer) collection will go by the name of Olsenboye - a line focused on being budget-friendly. Props to the twins for making their awesome designs available for girls who want to look good and spend wisely! If you're in the New York City area today - keep your eyes peeled for an Olsenboye truck handing out all sorts of fun items to promote the limited time launch of the new line on November 6th on www.jcp.com and select stores.  Look for the collection in it's entirety in February and visit www.olsenboye.com for videos on what's to come! TAGS: Gossip Watch, Ashley Olse, Elizabeth and James, Mary Kate Olsen, Olsenboye, The Olsen Twins, The Row. •

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]]> http://www.olsen-twins-news.com/another-fashion-line-from-the-olsen-twins-23379/feed/ Olsen twins launching JC Penny line - phillyBurbs.com http://www.olsen-twins-news.com/olsen-twins-launching-jc-penny-line-phillyburbscom-23375/ http://www.olsen-twins-news.com/olsen-twins-launching-jc-penny-line-phillyburbscom-23375/#comments Mon, 26 Oct 2009 16:54:00 +0000 Michael Shipley http://www.olsen-twins-news.com/olsen-twins-launching-jc-penny-line-phillyburbscom-23375/ Olsen twins launching JC Penny line phillyBurbs.com Mary Kate and Ashley Olsen have already stepped into the fashion world with a high end line called The Row which has garnered plenty of praise from critics ... and more »

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]]> http://www.olsen-twins-news.com/olsen-twins-launching-jc-penny-line-phillyburbscom-23375/feed/ Off the Rack http://www.olsen-twins-news.com/off-the-rack-23364/ http://www.olsen-twins-news.com/off-the-rack-23364/#comments Mon, 26 Oct 2009 15:53:52 +0000 Michael Shipley http://www.olsen-twins-news.com/off-the-rack-23364/ Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it? The supermodel has become known for her outrageous costumes and over-the-top annual Halloween bash, and now, Heidi Klum wants to help you get your costume ready. Heidi gives MSN.com the inside scoop on how to ge ...

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]]> http://www.olsen-twins-news.com/off-the-rack-23364/feed/ SNEAK PEEK: Olsen Twins Launch Juniors Collection for JCPenney - People Magazine http://www.olsen-twins-news.com/sneak-peek-olsen-twins-launch-juniors-collection-for-jcpenney-people-magazine-23363/ http://www.olsen-twins-news.com/sneak-peek-olsen-twins-launch-juniors-collection-for-jcpenney-people-magazine-23363/#comments Mon, 26 Oct 2009 15:53:49 +0000 Michael Shipley http://www.olsen-twins-news.com/sneak-peek-olsen-twins-launch-juniors-collection-for-jcpenney-people-magazine-23363/ Olsen Twins Launch Juniors Collection for JCPenney People Magazine After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a ... and more »

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