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New York Minute a Failure? Maybe. NOT!

 

by Michael Shipley
May 13, 2004

As you can see from the graph below, if you compare New York Minute to other recent movies of similar cost then it doesn't look so bad. New York Minute did as well (or as badly) as they did.  And those other movies had proven stars. Even with Robert De Niro, Mathew Perry, Ben Stiller and Jack Black, there's no guarantee of box office success.

 

Title	Starring	Cost (mil)	Total Premiere BO (mil)
New York Minute	Mary-Kate and Ashley	30	6.00
THE WHOLE TEN YARDS	Mathew Perry	40	6.70
THE ALAMO	Dennis Quaid Billy Bob Thornton	107	9.20
ENVY	Ben Stiller and Jack Black	40	6.10
GODSEND	Robert De Niro	25	6.80
LAWS OF ATTRACTION	Julianne Moore and Pierce Brosnan	32	6.70

So assuming it's not the stars that people didn't like with these movies, just the movie itself, I think there's hope that Mary-Kate and Ashley could take the chance and try again. They just miscalculated on what the the older audiences wanted. I don't think their movie careers are over folks. They've had failures in the past and it didn't stop them. This won't either.

With domestic, foreign, dvd, and merchandise sales, at worst New York Minute will break even and at best might even make a modest profit. So New York Minute is not a disaster. With a new rethinking of the direction they should go with their next effort, they can succeed. They aren't quitters. As Mary-Kate must of done many times, they will get right back up on that horse and try again.